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Working paper

From Pilot to Platform: AI Adoption in Mid-Market Firms

Why some mid-market companies scale generative AI beyond pilots while most stall, and what leaders control.

Jay NergerExecutive MBA research
  • AI adoption
  • Organizational change
  • Strategy

Abstract

Replace this with your abstract. Summarize the research question, method, key findings and contribution in 150–250 words.

Research question

What organizational factors distinguish firms that scale generative AI from those stuck in “pilot purgatory”?

Method

Describe your data, sample and analytical approach.

Key findings

  1. Finding one
  2. Finding two
  3. Finding three

Citation

Nerger, J. (2026). From pilot to platform: AI adoption in mid-market firms [Working paper].